About Time: Instagram Blocks Conversion Therapy Content

Instagram has announced that it will ban all content linked to or promoting conversion therapy services, which is a psychological practice that attempts to change an LGBT+ person’s sexuality.

The move comes just months after the app blocked the promotion of the practice in ads, where people don’t choose what they see. From today (July 10), Instagram will extend this ban to any content associated with conversion therapy.

Speaking to BBC News, Tara Hopkins, Instagram’s EMEA public policy director, said: “We don’t allow attacks against people based on sexual orientation or gender identity, and are updating our policies to ban the promotion of conversion therapy services. We are always reviewing our policies and will continue to consult with experts and people with personal experiences to inform our approach.”

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