Burger King celebrated Helsinki Pride in Finland with an advertising campaign featuring their royal mascot kissing Ronald McDonald.
The image shows the famous icons making out — with only the back of Ronald McDonald’s head visible — and the accompanying message: “Love Conquers All.
“Burger King has always stood for equality, love and everyone’s right to be just the way they are,” Burger King Finland’s Brand Manager Kaisa Kasila said in a statement.
It’s not clear what the McDonald’s Corporation thinks of the campaign.
“We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins.”